GTM / Product
EST. 2009
Andrew Germer
Operator · Builder · Collector
Applying for Senior GTM Product Manager at Arena Club
Career Stat Line
Industry experience (PWCC → Fanatics)✓
Apps built and shipped×2
AI-native stack and workflowsdaily
Personal collectibles sales$150K+
Favorite Set1996-97 Fleer Metal
TeamsAngels, Timbers, Rams
PCNick Van Exel, Mike Trout
A collector's-eye view of a 15-year track record — built for a company that turns careers, and cards, into collections worth keeping.
↻ tap the card to flip it
Andrew Germer
A lifelong collector who worked inside a collectibles marketplace and now builds consumer products. Operator–builder fluent in AI-native workflows, marketplace mechanics, and shipping the actual thing. Built for Arena Club.
Interactive
Ask about Andrew
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The Fit
Why this role, specifically
Collectibles, lived
not a tourist
- Lifelong sports-card collector; spent part of my career inside PWCC, a collectibles marketplace later acquired by Fanatics.
- Fluent in grading, authentication, vaulting-adjacent flows, and the pricing/demand dynamics Arena Club is built on.
Technical translator
the job's own words
- I sit between engineering, product, and the business — turning backend capability into specs, launches, and adoption.
- I write the spec and I can build the prototype. The translation is real, not theoretical.
Builds with AI
daily, in production
- Ship production software end-to-end with an agentic AI workflow — Cursor, Claude Code, Codex.
- This page is an example: an interactive artifact built to show how I think, not just tell you.
Operationalizes launches
the part that scales
- I turn ambiguity into systems that hold up at volume — launch readiness, internal tooling, and workflows other people can run without me.
- Built and handed off an internal ordering platform for a hospice client; first hire who scaled two startup teams past 100.
The Collection
Andrew's career, graded
GEM MT 10
PWCC Marketplace
Sr. Manager, Product & User Research · Mgr, Digital Marketing
2021 – 2023 · later acquired by Fanatics
- Led product and user research as a standing input into the roadmap across a high-trust collectibles marketplace; findings informed product, conversion, and operational decisions.
- Owned a $1M acquisition strategy, scaling to 100,000+ new users while optimizing CAC, LTV, ROAS.
MINT 9
Consultant / Builder
Product & Growth · Independent
2023 – Present
- Designed & shipped an internal ordering platform (Softr + Airtable) for Luminos Hospice — scoped, built, handed off a system staff run themselves.
- $150K+ generated independently through sports-card marketplace operations.
NM-MT 8
Lensabl
VP, Marketing · first hire
2018 – 2021 · acquired by Visibly
- Built GTM from 0→1; ~150% monthly revenue growth over a sustained run on a $1.5M budget.
- Multi-channel acquisition engine optimized for unit economics; contributed to a successful exit.
NM-MT 8
Sightbox
Director, Marketing · first hire
2015 – 2018 · acquired by J&J Vision
- Built the function from scratch on a $5M budget; ~250% monthly growth.
- Hired & onboarded 20+, scaling the team past 100 during rapid growth.
Built, Not Briefed
Products and Projects
Ticket Timeline● LIVE · SHIPPED IN 4 MONTHS
A Flutter consumer app (Supabase backend) that turns live-sports attendance into a personal collection — built solo, concept to App Store approval in four months. I made the architecture and data-model calls, integrated a sports-data API, built a multi-sport reference layer across 6 leagues, and designed a rarity-scoring and achievement system around how collectors actually think. I also designed the UI myself in Figma.
← scroll to see all 10 screens
Deathwishes● PRODUCTION-READY · 3 MONTHS
End-of-life & legacy-planning app (Flutter / Firebase), rebuilt from scratch — first concept to App Store approval in three months. Product & build lead (equity): designed the cloud-sync architecture, implemented AES-GCM encryption for sensitive data, shipped a redesigned onboarding flow, and scoped a B2B white-label path for hospices.
DigitalCardMarketplace.com● CLOSED 2016
An early marketplace for digital sports collectibles across the Topps and Panini ecosystems — an early bet on the physical-to-digital thesis Arena Club operates in today.
🔗 digitalcardmarketplace.com · no longer active
Off the Clock
Cardboard Remix
Under the name Cardboard Remix, I make handmade, one-of-one trading-card collage art — physically cutting up and reassembling real cards into new pieces. It's the same physical-to-digital remix instinct Arena Club is built on, done by hand, for love of the hobby. (Designed in the same eye I bring to product — strong in Figma & Photoshop; I designed the Ticket Timeline UI myself.)
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← scroll to see all pieces
See the full collection on Instagram: @cardboardremix
The Toolkit
How the work gets done
build/ Flutter
build/ Supabase
build/ Firebase
build/ REST APIs
ai/ Cursor
ai/ Claude Code
ai/ Codex
ai/ agentic workflows
ship/ GitHub
ship/ Linear
ship/ Figma
ship/ Vercel
data/ SQL
data/ behavioral analytics
gtm/ spec writing
gtm/ launch readiness
gtm/ PLG · CRO · lifecycle